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TILT

I was chosen along with 4 other Shillington graduates, to work on a one week brief with Wolff Olins that is currently being featured in issue #232 of Computer Arts Magazine. The brief was based on branding an identity for a future technology exhibition space.

The name 'Tilt' was derived from the notion of different perspectives and I wanted to look beyond a work mark and to instead create an interactive logo that could be used in a multitude of ways. The polygon form was inspired by futuristic architecture concept and could easily be constructed into other forms.

What I really took away from the experience was the understanding that brand identity is constantly changing, and that an interactive logo has become a new way of experiencing that brand's core values.

Credits

Holly Ovenden

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