Join The–Dots


I was chosen along with 4 other Shillington graduates, to work on a one week brief with Wolff Olins that is currently being featured in issue #232 of Computer Arts Magazine. The brief was based on branding an identity for a future technology exhibition space.

The name 'Tilt' was derived from the notion of different perspectives and I wanted to look beyond a work mark and to instead create an interactive logo that could be used in a multitude of ways. The polygon form was inspired by futuristic architecture concept and could easily be constructed into other forms.

What I really took away from the experience was the understanding that brand identity is constantly changing, and that an interactive logo has become a new way of experiencing that brand's core values.


Holly Ovenden

  • Message

Join our Pro Plan to message Holly

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • Middleweight Designer

Share your new project