Time to Change - "Time to Talk"

In any given year, 1 in 4 of us will have to deal with mental health issues. And yet for many, it remains a taboo subject. Time To Change wanted to break the cycle of silence and get people to open up - people experiencing mental health issues and their friends and families. We created a launch TV ad which featured real people who were or had been living with mental health issues and used online films to shed more light on their stories and how those around them had helped. It turns out, little things can make a big difference. We also partnered with radio stations to create special feature-length shows where mental health was front and centre, inviting sports starts and celebrities to discuss their experiences live on air.