Ye Olde English Cyder has endeared itself to the nation’s hearts for generations. We were briefed to create a campaign that re-introduced their brand to a wider audience and spoke to its long-standing heritage and accessible, real-apple taste. We brought this quintessential English cyder to life by speaking about what it is to be timelessly English. To be proudly English is a statement that isn’t made lightly, apart from at the odd sporting event, lest it be misconstrued with other more negative groups. We however, thought that there are still a lot for an Englishman to be proud of, chief amongst those are the endearing and contradictory eccentricities of English life.