Tinder - Ambush The Olympics

The brief: Create a multi-disciplinary ambush marketing campaign during the Olympics to raise awareness about either a brand or a worth-while cause. Has to abide by Rule 40 (No use of certain words, phrases or images relating to the Olympics) After producing the work for Forepoint Agency, I was selected as the First Place winner. From this, I gained an Award from Bolton University for my achievement. My response: Tinder - Name that Sport - Dirty Edition. It's common to acknowledge the dirty text messages that are often sent to woo a potential partner on tinder. Why not make them into an advertising campaign? As an extra bonus to this brief, I created a secondary Tv campaign which was based around the concept of "when your options are limited". Using Olympic sport references, the campaign was set in an office where a hopeless romantic tries to impress a woman in the office. Lets just say she was right to turn to tinder... (This video had a budget of £0, Please note... I am a student)