Join The–Dots

Tippex - The Social Book

Client: Tippex

Brief: After the worldwide success of "A hunter shoots a bear" episode 1 and 2, it was time to rewrite the story again.

Creative: Let's write the idea and get the audience to re-write it.
First, we asked Pharrell Williams to create a book for us. He sent us back a 30 pages book about his inspirations.

Then, we simply erased (with Tipp-Ex) all the words making the book impossible to read. Afterwards, we created a digital

cooperative experience, asking people, all around the world, to find all the words to make the book readable again.

Results:
In the first 48 hours
161 participant countries
5 minutes of average time spent par visite
110 people potentially reached
+ 13K shares on social network
+ 276 apparitions in media

Credits

Daniel Evans

  • Message

Join our Pro Plan to message Daniel

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Creative Director
  •  

Share your new project