Tips to Improve Your Annual Giving Efforts
Rita Mansour shares some tips for improving your annual giving efforts
As a nonprofit, your annual giving efforts are crucial to enabling your organization to fulfill its mission. Considering budgets and the numbers you need to reach can be intimidating. Here are some tips to help you improve your strategies and set up your campaign for success.
Invest in Long-Term Relationships
Personal connections can make all the difference. As part of your annual campaign, reach out to past donors. They have already expressed interest in your organization. Thank regular donors for their contributions and ask them to consider increasing their gift. Ways to foster continued connections with donors can include offering the option to set up a recurring donation or offering “perks” based on levels of giving. Donors like to feel connected to the causes they invest in, so making their experience feel personal is a great strategy to ensure relationships grow over time.
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