I was hired by The Tisch MS Research Center of New York to create the visual identity and collateral for the annual Tisch MS Gala fundraiser that took place in October 2018. I designed the visual direction and then applied it across all of the collateral, creating a dynamic yet cohesive identity for the event. The event collateral consisted of save the dates, invitations, RSVP cards, program booklets, auction booklets, menus, table numbers, signage, and event screens.
I was inspired by the venue, Gotham Hall, and the photography of their previous events, particularly the “starry night” lighting scheme. I wanted to capture the granduer of the space and evoke the feeling of awe.