TIYO - An outfit compare app.
Insight: TIYO is a clothing mobile app that allows users to upload up to four different outfits for an event and receive feedback from other users on which one looks better. It also allows users to follow, comment and export links on social media platforms for others to join the vote. I was asked to design the interface and user experience for the mobile app.
Challenge: TIYO is a relatively new concept and there are no other apps like it that exist. This meant that I could not draw on similar platforms for inspiration. Everything had to be fresh as I had no brand guidelines as a reference.
Idea: Using their logo as a starting point, I designed a set of visual languages including icon and transition animation. I researched popular social and photo sharing app designs and analysed their design decisions. This acted as my inspiration for the app and was combined into the app design, resulting in a user flow that was simple and easy to use.
