Using fashion, 'To Die For' challenges the way people think and speak about Organ Donation on a whole new level.
Launching in London Fashion Week as a temporary store, 'To Die For' propels the conceptual possibility of a desensitised death, where the body is a machine. Simply being a vessel for components of life to thrive together and be repurposed after death.
'To Die For' allows debate to be stirred surrounding how the components within the human vessel can in fact be thought of in the same respect as a machine. In turn, creating a notion of change towards how the body and its components are treated after death.