Ed and Jayden Miller have been developing mobile game applications for the past three years. Based on their increasing workload, Ed and Jayden felt it was the right time to invest in a brand identity for their growing business. They wanted a visual identity that reflected the business’ point of difference, as well as the core values of the business itself. The branding needed to reflect their energy and enthusiasm, and creative approach to game development. I built the full brand identity all the way up from choosing a name (which was derived from the relationship between the developer and client) to web site and stationary.