Together we've made it into over a million homes

  • Richard Hughes
CLIENT
Life Internal
BRAND
Life Agency
PRODUCT
New Business mailer
TITLE
Cat Flap
MEDIA
DM
BACKGROUND
Life were a rostered below the line agency for Nestlé and Purina their pet-food brands. The agency created a wide range of campaigns ranging from shopper marketing to sales promotion and national press advertising for Purina’s Bakers dog food brand and Go-Cat.
Life wanted to share success stories with wider brand teams within Purina I was tasked with creating a DM piece that would share the case studies.
IDEA
Create a mailer that celebrates all the great work Life and the respective brand managers had done for Nestlé pet-food in a memorable way.

I devised the concept of a model cat-flap and wrote the line;

“Together we’ve made it into over 1 million homes”.


MY ROLE
Creative concept
Copy
Art direction