Instrumental in the initial pitch stage, I worked with the brand to develop their online visual aesthetic as Art Director, along-side the ECD at Spring Creative.
I developed concepts, art directed editorial and eCommerce product shoots, and oversaw post production for the launch of the fully responsive Tom Ford website. I also collaborated with the design team with ideas for website functionality.
We launched with 1600 eCommerce product images, editorial stills,
and moving image for beauty, where lipsticks were represented with gesturing lips. I also put together comprehensive photography guidelines.
Watch case study on Spring Creative's website: http://www.springstudios.com/agency/tom-ford
Photography Charlotte Wales.