Tom was in need of a new look for his business, but being new to the world of graphic identity, he didn’t know quite what he wanted - other than something that was ‘modern and dynamic’ that would set him apart from the competition - “I need a logo that looks on point!” So, armed with only that brief and a screen shot of a very questionable vista print logo, I set to work creating a simple identity for Tom that he could be proud of, but could also implement easily.