TOMMY HILFIGER DENIM – IN-STORE PROMOTIONS & ADVERTISING FOR EUROPEAN MARKET

Design work produced at axorama, a small company with a great client in Hilfiger Denim. I was tasked with creating sales assets using imagery from a recent shoot with legendary rock music photographer Mick Rock. He’d taken photos of the kids of stars he originally shot in the 70s, who are all now musicians in their own right, including Marc Bolan’s son Rolan, and Spider from Mars Mick Ronson’s daughter Lisa. As our studio was above Mr Bongo record shop in London’s Soho, the idea of printing on to real vinyl and creating album covers to bring the denim brand’s window and POS displays to life was easily inspired, creating both the packaging to hold the hanging POS devices and display the product too.