Toms
TOMS is the brand that helps improve lives with a simple idea: with every product that you purchase, TOMS will help a person in need. One for One.
Challenge: This is about third-party retailers, when TOMS are sold through other stores online - not when they're sold directly from TOMS. It should live online, but also have an element of physical customer engagement.
How can we Inspire a new wave of consumers to understand that purchase can have purpose?!