D&AD New Blood Winner 2016 – Graphite Pencil
Brief
Engage a new audience of 16–26 year old fashion lovers with TOMS’ one-for-one movement. Online retail should be the primary channel, supported through a physical touchpoint.
Solution
New consumers are skeptical of TOMS due to criticisms that their one-for-one model is unsustainable, but each TOMS product actually works towards one or more of the Global Goals for sustainable development, launched by the United Nations to achieve by 2030.
Project Tags
Companies
D&AD New Blood
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