Tone Deaf School of Music is a school in Ireland focused on teaching children and adults music in a fun but professional manner.
As a part of my role I was to design the branding, with a specific brief from the owner. The logo was developed first, with a colour scheme that suited the school, as was indicated. Following this, the owner had decided that he wanted a more illustrative campaign than his competitors. The Time Flies campaign did exactly this and succeeded in giving the school a more unique appearance than any of the local businesses as well as competitors.
To forward the school's branding, I designed a number of icons that could be used on multiple platforms to communicate the backbones of what the school does, through simple visuals. The icons work to break up the type in print, giving printed materials an extra element to define the style, and as links of the website, to direct viewers to the separate areas of the site.