Toolstation Trade Credit | Email Design

  • Alison Congdon

In 2020, Toolstation gave their trade customers the option of opening a new trade credit account, which gave their self-employed trade customers a much needed buffer to continue running their businesses smoothly in during the pandemic. Toolstation asked the team at Havas Helia to design a suite of digital marketing collateral that would reach their intended consumer and drive applications for the new trade credit account, namely a set of creative and functional emails, and a landing page consumers would be driven towards to make their application. I designed a set of hero visuals and layouts for this specific suite of trade credit emails, and supported on the art direction and design on subsequent campaign emails.