Whilst working on TOM Organic, Round were approached by TOM Co. to work on a new product in development — a baby product range that balanced commitment to the environment, with babies’ needs. In collaboration with the team at TOM Co., we created the branding and packaging for Tooshies by TOM. The result was a playful, joyful visual language with a cute, but slightly cheeky, tone of voice. This was applied across packaging, social media, website, point of sale, printed collateral and of course, tote bags.
Role: Art Direction, Design, Illustration, Copy Writing
Creative Direction: Michaela Webb
Work created at Studio Round, 2015 — 2016