Tooshies by TOM

A cheeky new product range
Whilst working on TOM Organic, Round were approached by TOM Co. to work on a new product in development — a baby product range that balanced commitment to the environment, with babies’ needs. In collaboration with the team at TOM Co., we created the branding and packaging for Tooshies by TOM. The result was a playful, joyful visual language with a cute, but slightly cheeky, tone of voice. This was applied  across packaging, social media, website, point of sale, printed collateral and of course, tote bags.

Role: Art Direction, Design, Illustration, Copy Writing Creative Direction: Michaela Webb Work created at Studio Round, 2015 — 2016

Team Credits

Leah Procko

  • Message
  • Art Director & Designer


  • S

    Studio Round

    • T

      The TOM Co.


      Project Tags

      • Packaging
      • Branding
      • Identity
      • Illustration
      • Art Direction
      • Website
      • FMCG
      • Children