It would be bland and unnecessary to say that building and operating an App is always extremely difficult, because we all know that. We launched Video Chat - oLive App and faced numerous problems that we do still have. The “promotion” for your products is not easy, exactly like that. However, one thing you need to know is that we can completely overcome the difficulties mentioned above with the support of some smart platforms available as useful App Marketing tools.
What tools will help you advertise your App Marketing simply and effectively? Let’s follow the article below!
App Marketing Toolkit for App Marketers to Drive App Downloads
First of all, please confirm that all of the following tools possess a lot of marketing support features for the application.
However, in the article below, I will only mention the advantages of each tool that can help you focus on each specific strategic stage.
Do not hesitate to ask questions whenever you are still “uncertain” what you need to do in the next steps.
1. Crashlytics - App Marketing tool to track application errors
Let’s start by looking at your product, are you sure that it is a perfect application?
Of course not, because nothing in this world is perfect. Therefore, whether there is a terrible error or just unnecessary annoyances when used.
The problem is still how to minimize the possibility of users discovering them? More than anyone else, you know best the importance of this. Of course, you do not want those errors to be repeated in the next upgrade of the application, right?
Speaking of which, Crashlytics is the solution available to help you eliminate these worries. By analyzing the entire stack (trace) in the program and providing data in real-time, Crashlytics will help you improve application quality and more peace of mind when bringing them to the market.
2. App Marketing Tools Optimizely - Solution to perform A / B Testing
If you’ve ever followed your posts, you probably all know the importance of optimizing the App Store. Of course, I am sure you can still do it yourself.
But this job requires a lot of time and knowledge to follow the App Store display rules. When you don’t have those resources, you can rely on experts. They will help you optimize the whole, or at least perform the most difficult stages such as finding keywords to describe your application.
App Radar is one of the best choices. This App Marketing tool will increase application visibility. With smart AI integrated based on ASO application store optimization platform.
3. App Annie - Professional Market Research
It’s great to be able to take care of your application, but you also need to remember the success of the product depends on many factors that directly affect the way you manage your work.
Being one step ahead of your competition and being aware of the app market is essential every time you want to make an important decision. The mobile world is constantly changing and you need to know it to get the best results.
One of the most popular services that are able to provide solutions when you need an overview of the application market is App Annie.
If you regularly follow blog posts, you may find that you often check the data listed on the platform before giving specific explanations.
Annie Intelligence is the best App Marketing tool available to help you carefully plan your strategy.
4. App Samurai - Searching for the Right User
Now is the time to think about how to get as many app users as possible.
However, do you need everything for your plan?
Or are only those who will contribute to the value of the application really needed?
The worst thing is that you cannot attract customers to pay for your product. As well as having a headache when witnessing your app being uninstalled by a customer after the campaign ends.
If you are wondering how to avoid falling into that situation, the answer is choice.
Focus on the users who really need your app and the people who inspired you to build it. App Samurai provides professional tools that allow you to create effective strategies to achieve your goals and avoid the risks of advertising fraud.
In addition to the friendly navigation panel, this app also offers you 3 options: Redemption campaign, Price increase campaign and Video advertising campaign
5. Tune - Allocation of Contribution Value
Even if you own the best App Marketing tools, you still have to measure and analyze the results to predict and prepare a plan for the next step.
If in the previous stages, you can do everything by yourself without any professional support, then until this point, to understand deeply and reliably about the campaign of yourself, finding a smart solution is essential.
The App Marketing tool that tracks the distribution of attributes (Attribution) provides appropriate elements to eliminate guesswork and helps you focus your plan on the elements that really matter.
By optimizing your strategy and getting the best results from your advertising campaign based on your understanding of return on advertising spend (ROAS). TUNE is one of the most suitable tools for this stage, especially when it is capable of preventing fraudulent mobile ads.
After improving the app, “take care” of the App Store, researching options and attracting new users, you think it’s time to sit back, relax and enjoy. result?
It is impossible because this is the ideal time for you to observe the operation of the strategy and evaluate its effectiveness.
Try answering the questions below:
How many customers continue to use your application?
If some users decide to uninstall the application, do you know what the reason is?
It comes from the way you build the application because the customer experience is not satisfactory or the problem lies in the mistakes when you develop the product?
All of those questions will be revealed by an intelligent App Marketing tool called AppsFlyer.
I mention this platform because of its ability to find strategic errors and why users decided to uninstall its application. This way, AppsFlyer will help you quickly change your plan and take the right steps to retain customers.
Conclusion
I just helped you open a magical door of the useful Mobile App Marketing tool store to support effective application marketing. Look for them whenever you feel that your application can work better.
Of course, the number of tools is extremely limited and not only limited in this article, but you can also use many other marketing weapons if you feel they are appropriate and do not forget to share about the usefulness of these That stuff with me!