Top Gear Partnership

The brief set by the business was to generate sales for Kia's most expensive model the Sorento. Competing at over £40,000.00, the car faces siff competition against the likes of BMW and Land Rover.
To successfully conquest, I issued a brief to premium media owners to produce a content partnership which highlighted the style, quality and technology the Kia Sorento has to offer.
Top Gear successfully pitched and won the work to which I project managed. Overall, a media buy was negotiated that included video production (12 months rights) a DPS press advertisement in the 300th issue of top gear and 2 months HPTO's on TopGear.com

Credits

Greg Walker

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  • Marketing Manager
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Companies

  • K

    Kia Motors UK

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    Project Tags

    • automotive
    • media partnerships
    • digital content
    • Video Production
    • Media placement
    • Social Media Campaign