The brief set by the business was to generate sales for Kia's most expensive model the Sorento. Competing at over £40,000.00, the car faces siff competition against the likes of BMW and Land Rover.
To successfully conquest, I issued a brief to premium media owners to produce a content partnership which highlighted the style, quality and technology the Kia Sorento has to offer.
Top Gear successfully pitched and won the work to which I project managed. Overall, a media buy was negotiated that included video production (12 months rights) a DPS press advertisement in the 300th issue of top gear and 2 months HPTO's on TopGear.com