Join The–Dots

Top Gear Partnership

The brief set by the business was to generate sales for Kia's most expensive model the Sorento. Competing at over £40,000.00, the car faces siff competition against the likes of BMW and Land Rover.
To successfully conquest, I issued a brief to premium media owners to produce a content partnership which highlighted the style, quality and technology the Kia Sorento has to offer.
Top Gear successfully pitched and won the work to which I project managed. Overall, a media buy was negotiated that included video production (12 months rights) a DPS press advertisement in the 300th issue of top gear and 2 months HPTO's on TopGear.com

Credits

Greg Walker

  • Message

Join our Pro Plan to message Greg

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

FollowUnfollow
  • Marketing Manager
  •  

Project Tags

  • automotive
  • media partnerships
  • digital content
  • Video Production
  • Media placement
  • Social Media Campaign

Share your new project