Topline, a brand extension of Topshop and Topman, explores a gap in the market for all genders to enjoy, a collection for individuals to express themselves and feel confident in the clothes they choose to wear. Whether that be females experimenting with more masculine styles or males experimenting with a slightly more feminine look. Topline not only focusses on extravagant and over the top looks, but it will encourage consumers to subtly experiment with more androgynous tones within their style. For a long time, many individuals felt like they haven’t had the confidence to shop in the opposite genders fashion range due to the fear of being judged or missunderstood. Topline changes this, it will become an extension floor space where consumers can feel confident to shop and purchase the fashion statement they’ve always dreamed of. With the launch of a press event, app, website, social channels and look-books, I have created a 360 degree brand extension design and launch for the new brand within Topshop and Topman.