Torchio 24 publishing house questions book design and the role of the designer as its reader and consumer. In this project, using three works by the same author (C. Bukowski) it is shown that designing a book doesn’t necessarily mean following of standard guidelines. It shows it is possible to approach every single book in an individual and unusual manner. For this project Maji created name for the publishing house and set the standards for the visual identity, as well as approach to book design in general. The name itself comes form Italian torchio that stands for a 15th c. printer who most often designed layout of the book, printed it, bound it and sold it. Symbolically, this house is torchio because every book is designed, printed, hand bound and sold in-house.
Torchio 24 presents a completely subjective concept on content and its influence on the reader/designer. It gathers differently designed books, visually connects their outward appearance and creates a distinguished identity of a publishing house under the same name. These books are not necessarily designed with the purpose of consuming the original literary text, Instead, Torchio 24 gives a designer the freedom to format the text through typographic intervention and layout, thereby creating a completely new and different literary work.