An evolving music video made from UGC video submissions on Instagram.
Fans were asked to create a short video on Instagram inspired by the song 'Weatherman' to contribute to an evolving music video on Tori's website. To incentivise fans further, every fan that took part would be in with a chance of winning handwritten lyrics... an invaluable prize to any fan!
This incentive drove engagement massively and gave us enough original content to create at least 25 full length music videos.

Team Credits

Mattie Bennett

  • Creative Marketing Mind

Project Tags


  • Universal Music UK

    Universal Music UK

    • Music

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Mattie Bennett
Creative Marketing Mind