Totally Brilliant Brand Collaborations: Dunkin’ Donuts x Sonic the Hedgehog
Dunkin Donuts is seeing a resurgence in the UK. Sonic the Hedgehog is celebrating his 30th Anniversary this year, and there’s a sequel to the first box office smash on the way. A ripe and ready license partnership, if you ask us!
Our idea is to tap into the zeitgeist of Sonic fans, making a campaign fit for social media and giving Dunkin Donuts a healthy brand boost in the UK in the process.
It would feature limited edition Sonic Donuts, inspired by the blue blur himself and his pals. We’ve put together some quick creative ideas to show how this campaign could come alive on social media.