Tour Des Femmes
ŠKODA wanted an idea to prove their long-standing support of cycling.
After they told us they couldn't fulfill our idea to make bikes out of the cars traded in on the Diesel Scrappage Scheme, our conversation soon turned to the fact that in 2017, the official Tour De France can only be ridden by men.
SKODA gave the same support they usually give to the official Le Tour De France, to 13 women who cycled all 21 stages, exactly 24-hours prior. A defiant demand for equality.