Tourettes Action

  • Marie Schulz
This project contained of a series of three DL leaflets, a Powerpoint template and an ID card that I redesigned for Tourettes Action. The brief was to freshen up all these files and documents according to the charity’s design guidelines. In the process we discovered that, although there was an existing colour palette, colours and typefaces had not been applied consistently in previous files and the printed leaflets had differed in look and feel immensely.

I cleared up the house colour palette and provided the client with new, consistent logo files to be used in future. Similarly, I drew up leaflet versions with different fonts and advised on the best choice. We agreed to go with Franklin Gothic, a classic, legible typeface which is also installed on the client’s PCs and can therefore be used on Powerpoint presentations and in Word files in-house.

Once colour palette and typefaces were decided on, I freshened up the design of the old leaflets, introducing pull-quotes, more photos and generally a tidier layout. The Powerpoint template followed the cleaner design approach and now includes several master pages for the client’s different needs. The ID card design was set up in very basic card software but I managed to give the card a clean, professional look.

I also negotiated print quotes for the leaflets and dealt with the print process.

The client loved it and I’m looking forward to many more projects with Tourettes Action.