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Townhouse - Branding and Identity - Boutique Hotel

A boutique hotel required an identity that could be carried through into the bar, restaurant & other hotel paraphernalia.

The challenge was to create luxurious branding that would appeal to middle to high income couples looking for somewhere luxurious, elegant and indiviual to stay.

My concept for the identity was a modern take on a 1920’s speakeasy. The name was inspired by the idea of hiding in plain sight, the hotel would appear to be a beautiful London townhouse. Inside would be a rich, elegant santuary of relaxation. The pattern I created drew inspiration from fabrics of the era and I designed typography that also drew reference from the time yet both were executed with a modern style.

Student work Shillington College — 3 Day Brief


Katie Lee

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