Toyota Aygo 'Go Fun Yourself'

Toyota Aygo 'Go Fun Yourself'

Toyota’s ‘Go Fun Yourself’ campaign for the new generation Aygo, teams up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun.

Comprising a series of prankster style videos and social media from each market aimed to reach out to a younger audience, the campaign intends to emphasise Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.

Team Credits

James Griffiths

  • Founder/Consultant
  •  

David Thompson

  • Senior Brand Manager
  •  

Skills

Inspired by this project? Showcase projects you’ve worked on and inspire other people.

Saatchi & Saatchi
WE ARE THE LOVEMARKS COMPANY
James Griffiths
Founder/Consultant
DT
Senior Brand Manager