Toyota Sweden wanted to create a film that increased the number of likes on Facebook. The assignment was to create a positive film of children painting on a hybrid car that would be auctioned to benefit a children’s charity. Together with the Creative Director I wrote the film pitch and presented it to advertising agency and client, chose theme for the illustrations and chose the props, production design and look for the film, recruited the key film crew and cast the children. I directed and oversaw the editing of the main and the behind the scene film. The films doubled the amount of likes for Toyota on Facebook.