Launch operation for the New Toyota Prius Unlimited.
The new Prius is now rechargeable using a common elettric plug making it the first virtually unstoppable car on the market.
Five car will be driven around Rome as a launch teaser. We developed an augmented reality app for smartphones that add something uniquely special to the car passing by: a plug with its cord fall down from the sky, following the car wherever she goes staying plugged on the roof top as long as the audience frame it with their phones.