Toyota Safety

Our latest project, for Saatchi & Saatchi Design, drew upon our digital team’s multi-disciplinary skill set to deliver 4 complex CGI animations in record time for the Geneva 2015 motor-show. We were able to go from storyboard to delivery in just 3 weeks, creating over 3500 finished rendered frames along the way. Using a previous campaign we created for Toyota as a style reference, our task was to create an updated, vibrant and visually striking set of films that depicted 4 key safety features. The safety films had to be used across Toyota’s full range of cars, meaning that no one specific model could be featured, so a key to the animations was the development and creation of a bespoke generic car. Using CAD data from a few Toyota models, we built a generic car that captured the Toyota essence and spirit, without implying any particular model over another.

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