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Toyshop MacMillan Branding

Brief : Choose a fictional company or product from a film, and to look into its unique qualities as a starting point for creating a brand. Aim to interrogate the ideals, market position and character that are particular to your chosen company or product to best establish the direction to take the design in. Also Completing the basic parts of the brand (logo/mark, colour scheme, typefaces) and determining the best applications for the brand.

Chosen film - BIG, 1988 (Penny Marshall) MacMillian Toy Shop

Software used - Adobe InDesign, Photoshop, Illustrator


Tania Harisha Rull

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  • Graphic Designer

Project Tags

  • Branding
  • Typography
  • Packaging
  • Posters
  • Company

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