TRACK IT FITNESS FOR OLDER PEOPLE

Challenge To provide a pathway for older adults to get back into regular physical activity, with the aim of achieving their fitness goals and understanding as to why fitness is important when getting older. Goal To not only motivate them and the community but to create a brand which tracks their achievements by creating clothing which doesn't only make them look and feel good but to tract the steps daily. Solution The final design included a fresh young looking brand and advertisement to motivate older people to get into fitness without feeling judged.