TRACKS AND RECORDS

  • Nebil Avas

Launched nearly a year ago in the City of London, Tracks and Records is the first of its kind in offering a venue boasting a unique Caribbean vibe. The spacious venue pays homage to the world’s fastest man: Usain Bolt. Its interior design is a fusion of sports, music and athletic memorabilia reflecting Bolt’s love for his Jamaican culture. Tracks and Records is a restaurant, bar and event space ideal for customers who are looking for a new concept to experience with friends and family and enjoy authentic Caribbean cuisine and rum based cocktails. I was approached to provide creative direction for all marketing material and social media content. This involved the following: - Photography - Art direction - Graphics for Instagram and Facebook posts - Print material – posters, a-boards, loyalty cards and vouchers - Maintain brand continuity throughout digital and print elements