Trading 4 Life, Logo Design and Identity
Trading 4 Life is an initiative that was formed to help young people in Haringey, North London get into trading. I was brought in to help develop the idea and come up with a visual representation of the brand.
As I sat with those involved in the project, we explained that T4L isn’t about trading. Understandably, people were a little confused. I then went on to say that trading is the result of whatever T4L represents. If the project was on a journey, then trading is the vehicle to get to the end goal. The project is about changing lives, so I wanted to show this in the design.