Being a sandwich shop in Milan, the name “Tramezzineria” was coined to describe a store of tramezzini which means sandwiches in Italian.
Tramezzino is soul food for the North Italians but the client also wanted to attract new customers such as foreign tourists, since the location was close to the central station.
Triangle shapes are used to make the meaning of the name understandable, while the colour palette adds modernity to differentiate the shop from other traditional competitors.