A client brief from a partnership between UAL and DS Smith, asked Blooming Reality to innovate the corrugated packaging company's recycling strategies ahead of 2030's targets. Thus, we started to investigate the discourses around waste and recycling and noticed amongst many other things that waste is very personal and emotional even though people may not notice it in their daily and busy lives.
In this ceremonial experiment, our target was to test the audience's emotional availability towards waste.
Blooming Reality held its one-day ceremony Trashmetery: A concept that collides the words and practices of trash and cemetery. This ceremony was an opportunity for people to say a proper goodbye to their waste, to trigger thoughts on their emotional attachment to disposable objects and imagine what their afterlife could be like.