TREND SPREADER

A journey into the mind of the overwhelmed. The layered imagery confuses the watcher and doesn’t allow the eye or mind to comfortably settle, an erratic and relentless commentary on the onslaught of media outlets in the modern world, the footage, music and choreography are intended to make the viewer feel somewhat uncomfortable and extremely overwhelmed. The same way most of us often feel when faced with the bombardment of information modern technology gives us access too today but I feel it is particularly poignant in the current climate, confusion is the new normal. As with Boris’ daily briefings, this video leaves the viewer with more questions than answers and possibly a headache. Creative Direction/Design: Nancy Flaherty Music: The Ultimate Heresy, Omkara Techichi Choreography: Milo Aylward, Jordan Allen Videographer: Grace Davies