Tresemme: New York Fashion Week SS16 & India TV Advertisement

  • James Rapson

Working with The Big Sync & Lowe Profero we created the musical accompaniment for an online video promoting Tresemme's long standing partnership with New York Fashion Week. The brief was to create a driving, energetic hip hop track with intensity and edge, whilst still retaining a sense of commercial accessibility. This piece was later edited for use in an TV advertisement for Tresemme in India.