Tresor Lacher De Choc

Becoming cool in the eyes of teens is HARD. But that’s exactly what Tresor needed to do to become the cereal of choice for French teens. So we created the Lacher De Choc campaign and set our audience a challenge: To feed-the-chocovore in epic and extraordinary ways using a drone,fitting neatly with an on-pack drone giveaway. We created: - Influencer content - In-app game - Social games - Twitch banners and pre-rolls But the main event was a live stunt on Twitch. In a platform first, we created a game where teens at home could control a real drone and drop chocolate into a giant Chocovore's mouth, all playable through Twitch. Here are some of the highlights of the 3 hour stream: