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Sanjana Mathur

Sanjana Mathur

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TriTea

The brief was a research led group project, to investigate tea from cultural, historical, technical, and modern viewpoints. The aim was to use these findings to visualize a new experience centered around tea.

Our research brought us to the interesting observation that tea time is considered a relatively feminine and slow paced activity. We used this as the basis for our proposal “TriTea”, a new brand with a masculine approach to tea.

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Sanjana Mathur

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