Create a campaign that would attract all women riders in the country and help build a closer relationship with the brand.
Partnering with Women’s International Riders Association GB.
I created a campaign for Triumph Motorcycles that invites all their clients for a Women Only Ride around the country.
I chose a nostalgic yet modern look inspired by punk flyers from the 70s, and the aesthetics of the first women riders in the 1940s in Britain. The hand drawn type imitates the artwork that gangs used to paint on the back of their leather jackets and calling for a sense of belonging, rebellion and strength.