Trolls World Tour Accessories & Partyware

  • Sean Muntaner

Working with the Universal Brand Development team in their London HQ, I was asked to design accessories and partyware concepts that will be presented to Universal's global partners at the 2019 Las Vegas Licensing Expo. The concepts and presentations would also be included in the style guides issued to global partners, and these would become the templates for how Universal wanted to take the Trolls brand forward. In essence, I was asked to visualise what the film franchise would look like in product form. As part of the overall brand strategy, I looked at the types of products that would fit the Trolls customer and targeted electronic accessories, travel accessories and partyware as the main trends for youngsters, tweens and teens. Trolls World Tour was released 10th April 2020 and all images are copyright of DreamWorks Trolls © 2019 DreamWorks Animation LLC. All Rights Reserved