Creating buzz around a new messenger app created by Telefonica, TU Me Moda went to Madrid to seek out the coolest street stylers and encourage them to share their photo and geolocation in some of the cities hippest hangouts. Usage of TU Me was up hugely in Madrid during the campaign and the winner bagged themselves an incredible shopping trip. We also worked with some of Madrid's top fashion bloggers to ensure we had great coverage, and sent out on-the-ground street style reporters to ensure we captured every look.