This project was for Adidas tubular. The original concept was highlighting the importance of urban influences in the tubular range. As the project went further Adidas decided to move the focus towards the structure and strength of the design. Initially we developed four concepts some focused on power and the arrival of the new tubular shoe and the one chosen focused on the intricate details in the shoes design by making a giant technical drawing of the shoe. The materials used were sympathetic to the campaign image which used the same backing materials.