Insight
With Netflix turning 10 in Brazil, a celebration in true Brazilian style was required.
Tudum is the gateway to the Netflix universe, a place where music and great stories meet.
Idea
Netflix’s signature opening Tudum sound, an iconic brand asset, is turned into anthem music for the anniversary party.
The unmistakable two-beat sound that we all hear before entering the world of Netflix is remixed into five Brazilian rhythms: Pop, Trap, Pagode, Piseiro and Samba Reggae. Tudum Remix, the soundtrack of Netflix’s party, has been created by five music stars representing the plurality of Brazilian music.
The soundtrack comes to life in a music video starring the singers and a renowned TikTok choreographer Martin Klayver. The main character dances through the scenarios of Netflix shows, such as Money Heist, Stranger Things and Sex Education.
A vinyl record has also been released, including all five songs, plus a remix and bonus track Tudum Funk.
Fans hit the dance floor.
Choreographer Martin Klayver launched a TikTok challenge. Martin asked his 5.6M followers to repeat routines inspired by the story of three Netflix shows:
- Getting rich (Money Heist)
- Eleven’s power (Stranger Things)
- Taking mud off the boot (The Witcher)
Impact
Netflix Tudum Remix engages with audiences organically and creatively, generating +125K interactions.
With presence on TikTok and Spotify, the content has reached audiences with interests in music and dance. The TikTok challenge was viewed +982M times on the first day, with the Spotify playlist visited by +2M unique listeners.
