A socially lead, influencer campaign in partnership with MediaCom, MailOnline, The Metro and The Metro.co.uk giving an equivalent of 350k in media spend and coverage.
The project would see a group of competition selected winners flown to 10 destinations in 3 months to create UGC content as well as evergreen hero assets.
The aim of the campaign is to establish the SCENE concept and increase brand engagement.
Results
- 10 destinations succesfully visited in 3 months!
- Masses of evergreen content to support the Scene concept moving forward
- Branded video as seen on MailOnline achieved 9.95m video starts with 3m 10 second + views (VS. 1m Benchmark)
- Highest recall of any campaign to date at 56% (VS. benchmark 38%)Pre Hello TUI Campaign
- 43% of our survey group thought about booking with TUI after seeing the ‘Chilled Days, Lively Nights’ messaging
- 1796 PAX Sold during the campaign with a steadier increase in the later end of the campaign
Companies
TUI
- Arts and Culture