- Gain coverage and bloggers
- Find a northern ambassador to represent Joy
Solely made a business plan involving budget, social plan, grapgics and created an event involving outreach of finding connections with over 60 bloggers. Collaborated with Nails Inc to provide free manicures and involved The Yoga Space to teach a class This resulted in the 3 hours that we were open to make an extra £1.6k with +46% up from last year and best cash take of the entire 17th season and gained coverage all over social from bloggers and the collaborated brands.
This was the most successful event Joy had done.