Turn Back Time
In 2017 I undertook a live brief set to us by Thinking Juice, for Roberts Radio. Working in a group with fellow designers we were challenged to create a fresh concept for the launch of their new RT100 Turntable. We designed an advert that underlines turning back time with Roberts Turntable. This concept draws on the nostalgia of a record player and uses the new RT100 Turntable to do it. The outcome was given very positive feedback from Roberts themselves, similar to a concept they had explored themselves.